Must Do In Cabo Creators · Influencer agency

We work hand in hand with influencers

Local and international creators, curated Los Cabos experiences and brands that want to be seen. We plan, produce, promote and amplify every collaboration — with the strategy and production quality of Big Wave Marketing Studio.

Local & international creatorsHouse creators programStrategy, production & amplification

Two sides, one platform

Creators and brands, connected with intention

For influencers & creators

Create in Los Cabos with us

Are you an influencer or content creator? Let’s collaborate. We open doors to the best restaurants, experiences and events in Los Cabos, and we help you turn them into content your audience loves.

  • Hosted experiences: restaurants, tours, yachts, hotels and events
  • Paid campaigns and collaborations with local brands
  • Production support from Big Wave: photo, video and editing
  • Featured on mustdoincabo.com, our social channels and the podcast
  • Priority access to launches and special events
Apply as a creator

For brands

Campaigns with the right creators

Restaurants, hotels, tour operators, real estate and events: we match you with creators whose audience fits your goals, and we manage everything from brief to results.

  • Creator selection based on audience fit, not just followers
  • Brief, logistics, contracts and usage rights handled for you
  • Content produced with editorial quality
  • Amplification on Must Do In Cabo channels
  • Clear results report after every campaign
Plan a campaign

How we work

From idea to impact, end to end

01StrategyWe define the goal, audience and message of each collaboration.
02MatchingWe select the creators that truly fit the brand and its visitors.
03ProductionWe coordinate the experience, logistics and content production.
04AmplificationWe publish, promote and spread the content across our platform and channels.
05ResultsWe measure reach and response, and share a clear report.

Exclusive program

Must Do In Cabo house creators

A small, hand-picked group of creators who represent Los Cabos with us. Unique voices, real audiences and the highest standards — the faces of our collaborations, events and campaigns.

Apply to the program
  • Limited spotsWe keep the roster small so every creator stands out.
  • First access to campaignsHouse creators are offered our brand collaborations first.
  • Profile on our siteYour own creator profile on mustdoincabo.com.
  • Production & growthShoots, editing and strategy support from Big Wave Marketing Studio.

Collaboration formats

What we create together

Hosted experiencesDining, tours, yachts and stays turned into authentic stories and reviews.
Launches & openingsNew restaurants, menus and venues introduced with creator content.
Event coverageLive coverage of festivals, sports, music and brand events.
Reels & UGC packagesShort-form video and photos the brand can also use on its own channels.
TakeoversCreators take over Must Do In Cabo or a brand’s account for a day.
Podcast & interviewsLong-form conversations that build authority and trust.

Our standards

Professional, transparent, authentic

Real audiencesWe review engagement and audience quality before every collaboration.
Clear disclosureSponsored content is always labeled (#ad / #publicidad), as the law and platforms require.
Formal agreementsDeliverables, dates, compensation and usage rights agreed in writing.
Respect for the destinationContent that promotes Los Cabos responsibly and respects its people and places.

Apply

Are you an influencer? Contact us

Tell us about you and your audience. We review every application and reply personally.

Creators & influencers

  1. Your name and the city you create from
  2. Links to your Instagram, TikTok and/or YouTube
  3. Followers and average engagement on each platform
  4. Your audience’s main countries
  5. Your niche: food, travel, lifestyle, wellness, family, luxury…
  6. Your media kit, if you have one

Brands & businesses

  1. Your business and location
  2. The goal of the campaign (launch, awareness, bookings, event)
  3. Ideal dates
  4. Approximate budget or what you can offer (experience, product, fee)

Production agency by Big Wave Marketing Studio

Content aligned with Google

Every creator campaign is planned, produced and measured by Big Wave: content alignment, harmonization and curation built around how people search and decide on Google.

Discover Big Wave Production Studio
  • AlignmentOne message across Google, website and social media.
  • CurationOnly the content that builds your brand.
  • Real numbersMonthly reports to decide with data.

FAQ

Frequently asked questions

Do I need a minimum number of followers?

No fixed minimum. We value audience quality, engagement and content quality over follower count. Micro-creators with a real, engaged audience are welcome.

Do you work with international creators?

Yes. We work with creators based in Los Cabos and with international creators visiting the destination. If you’re planning a trip, tell us your dates.

Are collaborations paid?

It depends on the campaign. Some are paid, others are hosted experiences or a mix of both. Compensation and deliverables are always agreed in writing before any content is created.

How do I become a house creator?

Apply through this page. House creators are selected by invitation after a first successful collaboration with us.

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