Build the guide to Los Cabos with us.
Must Do In Cabo is becoming a full media platform: a bilingual guide, events, experiences, a podcast, influencers, a weekly newsletter and a bimonthly digital magazine. We are opening 40 founding sponsorships for the brands that want to be part of it from day one.
The brands building Must Do In Cabo
Only five brands will ever hold Founding Partner status. They present the platform, hold category exclusivity and keep their price for as long as they renew.
Mexican cuisine, live music and culture in the heart of Cabo San Lucas. The first Founding Partner of Must Do In Cabo.
Visit La Galería →One sponsorship, eight ways to be seen
Your brand doesn’t just get a logo. It lives inside every channel where visitors and locals decide what to do, where to eat and what to experience in Los Cabos.
The guide
Bilingual directory of restaurants, bars and experiences, with real Google ratings and verified listings.
Must Do Magazine
A bimonthly digital magazine with stories, guides, interviews and the best of the season. Shared on the site, newsletter and social.
Must Do Weekly
Our newsletter every Thursday: weekend plans, new restaurants and partner perks, in English and Spanish.
Influencers & creators
We work hand in hand with local and international creators who visit, film and share your brand.
Experiences
Tequila and wine tastings, cooking classes, private chefs and catering. Sponsors can host or co-brand experiences.
Events
The Los Cabos events calendar plus Must Do In Cabo events where sponsors are present on site.
Podcast
Conversations with the people behind Los Cabos. Sponsors get mentions and the top level gets its own episode.
Production by Big Wave
Photo, video and reels produced by Big Wave Marketing Studio, a hospitality marketing agency.
Choose your level
One payment covers a full 6-month season. Prices in Mexican pesos plus VAT. Limited spots per level, assigned in order of payment.
You pay once and your brand is live across the platform for the whole season, including high season.
Paying the season upfront costs less per month than our monthly advertising plans, with far more channels included.
From the second season prices go up. Founding sponsors who renew keep their price.
Prices in Mexican pesos plus VAT, paid once per 6-month season. Benefits are delivered during the season and are not cumulative or transferable. Second-season prices apply to new sponsors; founding sponsors who renew keep their price.
What each level includes
Everything you get during the season, side by side.
| Benefit | Platinum VIP | Gold | Silver |
|---|---|---|---|
| Logo on the website | Homepage + every page | Homepage | Sponsors wall |
| Category exclusivity | Yes | — | — |
| Must Do Magazine (3 issues) | Full page + story | Half page | Directory |
| Must Do Weekly newsletter | 6 issues + feature | 3 mentions | 1 mention |
| Influencer activation | 2 creators | 1 creator | — |
| Podcast | Own episode | Roundtable | — |
| Experiences & events | Co-branded | Listed | Perk |
| Big Wave production | Photo + video + 2 reels | Photos + 1 reel | 10 photos |
| Posts on Must Do In Cabo channels | 4 | 2 | 1 |
| Featured listing | 6 months | 6 months | — |
| Price per month (equivalent) | $4,167 | $2,500 | $1,250 |
| Founding Partner status & locked price | Forever | If you renew | If you renew |
| Results report | Monthly | Bimonthly | End of season |
From yes to live in one week
A simple process, managed by the Big Wave Marketing Studio team.
Choose your level
Message us on WhatsApp and we confirm availability in your category.
Sign and pay
We send the agreement and invoice. Your spot is secured with payment.
Kick-off
We collect your logo and brand assets and schedule production and creators.
You’re live
Your brand appears across the platform and you receive regular reports.
Good to know
How long does a sponsorship last?
Each season lasts 6 months and includes the high season in Los Cabos. Founding sponsors have the first right to renew at the same price for the next season.
What is Must Do Magazine?
A bimonthly digital magazine in English and Spanish with stories, guides, interviews and the best of each season in Los Cabos. Each season includes 3 issues, shared on the website, the newsletter and social media.
Does a sponsorship improve my rating on the guide?
No. Ratings and the “Top of the Marina” ranking come only from Google. Sponsors get visibility, content and placement, never a better rating.
Do I need a restaurant or venue to sponsor?
No. Hotels, real estate, spirits, services and brands of any kind can sponsor. Venue owners also get a featured listing.
How do influencer activations work?
We match your brand with local creators from our network, agree on the content and coordinate the visit. Creators label all sponsored content as required by each platform.
What is the difference between a sponsorship and a featured listing?
A featured listing is a monthly plan for venues that want priority placement in the guide. A sponsorship is a 6-month partnership paid upfront: your brand appears across the whole platform (magazine, newsletter, social, creators, podcast and events), and Gold and Platinum VIP include the featured listing.
Can I combine a sponsorship with an advertising plan?
Yes. Sponsorships can be combined with the plans on our Advertise page and with any service from Big Wave Production Studio.
Be part of Must Do In Cabo from day one
Founding prices are available until December 15, 2026 or until each level is full. Founding sponsors who renew keep their price.